The job of the marketing agency is not only to look after the marketing aspects. It is its responsibility to help in all allied aspects of it including technical SEO.
There are different aspects of marketing a business has to focus on to ensure it reaches a larger audience most effectively and turns them into potential customers.
However, it may not be feasible or possible for the in-house marketing team of the business which is why they need the help of a professional Marketing Agency Middlesbrough.
These agencies, however, do not restrict their services to the fundamentals of marketing. Instead, they look after different aspects of it, including technical SEO for better off-page and on-page optimisation, keyword research and content creation, and more.
In this article, a few of the most significant jobs of the Marketing Agency Middlesbrough are outlined.
Conducting Website Audit
One of the most significant jobs performed by a marketing agency is conducting an audit of a website. This is an important aspect for any business because it determines how the website is performing and is able to draw traffic towards it.
While performing a website audit, the marketing agency assesses the structure of the website along with other aspects that help in indexing, crawling, and optimising.
They also find out the internal issues, if any, within the websites that may be affecting them in crawling and indexing. By making the best use of their skills and expertise, they design the best SEO strategies and practices that will help the website achieve its goals.
For auditing the website, the marketing agency uses specialised tools such as Google Search Console, Google Analytics, and more.
When the auditing process is complete, a summary of the report is provided to the business which includes suggestions and recommendations. All these will add more value to the website.
Improve Site Ranking
The rank of a website in the Search Engine Results Pages (SERP) plays a significant role in drawing traffic toward it. Every business wants to feature at the top of the SERP but it is quite difficult without proper SEO practices.
The help from a reliable and experienced SEO Agency UK will however make things easy. These professionals will ensure that the content of the website answers the search query in the best possible way, a prime requirement for search engine bots to rank a website.
In addition, the SEO Agency UK will also ensure the structure and design of the website provide a better user experience, which will add to the authority of the website and put it higher in the SERP.
All these will result in higher organic traffic, which will affect the rank in a positive manner. These active users will bring in sales and therefore the primary intention of the website to convert visitors into potential customers will be successfully achieved.
The SEO agency will focus on other areas as well, such as:
- Keyword research and content creation to make it more engaging
- Link acquisition to build authority and better online presence and
- Technical and non-technical SEO.
There is no denying of the importance of a marketing or SEO agency today for any business to do well. So, if you have not yet, hire one now.